Copywriting Manager

Marketing

Exempt

JOB DESCRIPTION
The Copywriting Manager is responsible for managing one-on-one relationships with our Joel Osteen Ministries audience and Lakewood Church members, leading a team of writers to create compelling, on-brand copy across all marketing channels. This role ensures consistency in voice and tone, upholds standards, and drives messaging strategies aligned with business goals. The ideal candidate is a strong writer and strategic thinker with proven experience in leading high-performing creative teams.

This position reports directly to the Associate Director of Marketing.

ESSENTIAL JOB FUNCTIONS

• Oversee all written content for campaigns, websites, social media, email, print, and video scripts to ensure consistency, clarity, and brand alignment
• Collaborate with creative, design, digital, and marketing teams to develop messaging strategies and content plans
• Review and edit copy to ensure high quality, alignment with strategy, and accuracy
• Manage the workflow and timelines of all writing projects, balancing multiple deadlines and priorities
• Translate complex ideas into accessible, engaging content tailored to various audiences
• Lead, mentor, and manage a team of copywriters, providing feedback, training, and support for growth and development
• Partner with stakeholders to understand business objectives and deliver effective copy that drives results
• Stay updated on industry trends, content best practices, and emerging channels
• Set management objectives that ensure alignment with overall marketing goals
• Oversee retention communication strategies to nurture new contacts and deepen relationships with existing audiences, alongside vendors and other managers
• Participate in broader marketing meetings and strategy sessions related to Direct Mail, Call Center, and Email
• Lead, coach, and develop a high-performing team to ensure alignment with department goals and organizational mission
• Perform other related duties as assigned

Direct Mail

• Manage the Joel Osteen Ministries and Lakewood Church’s direct mail lifecycle from inception through to thank-you and gift acknowledgments, working alongside the Church’s direct mail agency
• Provide quality assurance for direct mail products moving into production
• Acquire all necessary approvals for direct mail print production priorities throughout the creative routing process, including final approval of all artwork, formats, mock-ups, and proofs
• Work with the direct mail agency to analyze past performance of mail campaigns and determine the most effective strategies for the future under the direction of the Director of Marketing

Congregation Communications

• Manage marketing communications for bulletins, collateral, emails, and the call center, as well as other signature events at the Church

MINISTERIAL DUTIES
As an employee of Lakewood Church, you are part of a 60+ year legacy of faith. You are a key part of our mission to take the hope found in Jesus to the world. As part of your responsibilities, you are considered a spiritual leader in the Church. You are responsible for communicating the Church’s beliefs and mission to our congregants, maintaining a lifestyle consistent with the Scriptures, and are required to belong to the Church as part of our faith community.

This will include:

• Regular attendance at Church services and classes
• Serving as a Prayer Partner or as a volunteer in any ministry of the Church
• Serving the community through local outreaches when needed by the Church

QUALIFICATIONS

• Uncompromised commitment to Lakewood Church’s vision, mission, values, and core beliefs
• Proficient in brand messaging and content strategy
• Proven experience supervising and developing a team, with a demonstrated ability to lead them towards achieving goals and objectives
• A professional level of proficiency in bilingual speaking and writing in both English and Spanish is required
• Strong communication skills in written and spoken mediums
• Excellent grammar, writing, and editing skills
• Ability to manage multiple projects simultaneously
• Effective time management skills with the ability to meet deadlines
• Strong work ethic with the ability to solve problems and manage situations quickly and effectively
• Excellent teamwork, interpersonal skills, and a friendly disposition
• Ability to give and receive constructive critique
• Proficiency with office software, including Microsoft Word, Excel, and PowerPoint

EDUCATION AND EXPERIENCE

• Bachelor’s degree, preferably in marketing or an equivalent combination of education and experience
• 2+ years of third-party management experience preferred
• 2+ years in a leadership or management role preferred
• Campaign management experience, defining targeting strategies that drive results
• 3+ years of professional writing experience, with a strong portfolio demonstrating a range of content types (e.g., digital, print, long-form, short-form)