Email Marketing Specialist
Marketing Department
Non-Exempt

JOB DESCRIPTION

The Email Marketing Specialist will assist in executing email and SMS marketing campaigns end-to-end to maximize engagement opportunities for Lakewood and Joel Osteen Ministries. This role focuses on campaign execution, list management, segmentation and performance analysis.

This position reports directly to the Manager of Email Marketing.

ESSENTIAL JOB FUNCTIONS

• Build, schedule, and deploy email and SMS campaigns for Lakewood Church and Joel Osteen Ministries brands
• Manage audience segmentation to ensure messages reach the right audiences at the right time
• Monitor and analyze key performance metrics, including open rates, click-through rates, conversions, and deliverability; provide actionable insights to optimize future campaigns
• Coordinate email-related tasks, marketing plans, and scheduling to support campaign execution and timelines
• Provide feedback on campaign performance and user engagement to improve content, imagery, and journey design
• Manage the contact database, ensuring accuracy, hygiene, and proper list maintenance
• Support the email team by creating and maintaining targeted audience segments
• Ensure all email and SMS communications adhere to industry best practices and align with Lakewood Church and Joel Osteen Ministries brand standards
• Collaborate with creative teams to ensure templates, graphics, and messaging align with ministry objectives and visual identity
• Contribute to strategic discussions around audience growth, engagement tactics, and campaign optimization
• Assist with journey optimization efforts, including wireframing, ideation, creative concepts, and testing
• Perform other related duties as assigned

MINISTERIAL DUTIES

As an Employee of Lakewood Church, you are a part of an over 60-year legacy of faith. As a part of the Lakewood team, you are a key part of our mission in taking the Hope found in Jesus to the world. This means that as part of your job responsibilities, you are considered a spiritual leader in the Church. You are responsible for communicating the Church’s beliefs and our mission to our congregants, to maintain a lifestyle consistent with the Scriptures, and are required to belong to the Church as part of our faith community.

This will also include:

• Regular attendance at Church services and classes,
• Serving as a Prayer Partner or as a volunteer in any ministry of the Church, and
• Serving our community through local outreaches from time to time when needed by the Church

QUALIFICATIONS

• Uncompromised commitment to Lakewood Church’s vision, mission, values, and core beliefs
• Hands-on experience building, scheduling, and deploying email and SMS campaigns
• Experience managing audience segmentation, list hygiene, and contact database accuracy
• Strong understanding of email and SMS performance metrics, including open rates, click-through rates, conversions, and deliverability
• Ability to analyze campaign performance and translate data into actionable optimization recommendations
• Experience supporting journey optimization and campaign iteration
• Familiarity with email marketing platforms such as Emarsys preferred
• Working knowledge of email development best practices, including templates, responsive design, and basic HTML/CSS
• Understanding of email and SMS industry best practices, compliance, and deliverability standards
• Strong organizational and time management skills with the ability to manage multiple campaigns and deadlines
• Excellent communication and collaboration skills, with the ability to work cross-functionally with creative and marketing teams

EDUCATION & EXPERIENCE

• BA/BS degree preferred
• Minimum of 3 years’ experience as an email coordinator, producer, strategist, or equivalent preferred