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Email Marketing Manager

Department: Marketing
Location: Houston, TX

Email Marketing Manager


Lakewood Church is looking for a talented professional to serve as the Email Marketing Manager of our large and fast paced media-ministry and mega-church. The Email Marketing Manager will be an integral part of the marketing team’s digital functions, helping run email marketing campaigns end-to-end, managing the email databases, and maximizing engagement opportunities for Lakewood’s CRM and Emarsys databases.

The Manager of Email Marketing reports to the Senior Manager of Digital Connections.

Essential Job Functions

  • Manage email marketing campaigns begining-to-end, including planning, targeting, set-up, template design, content, calls to action, testing, execution, reporting and optimization
  • Work alongside the internal team and outside partners to define email marketing strategy, monthly deliverables, and cross channel consistency
  • Work with outside partner to establish and implement acquisition strategy to grow our email list organically, not through bought or rented lists
  • Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.)
  • Create email reporting dashboards within the ESP and custom reports analyzing campaign performance and provide actionable recommendations to continuously optimize our email program
  • Measure results and optimize the lead nurturing workflows for these segments to convert leads into donors and/or volunteers
  • Conduct analysis of results and develop test plans to continuously improve email performance
  • Ensure email messages are properly constructed to adhere to industry best practices

Qualifications

  • Uncompromised commitment to Lakewood Church’s vision, mission, values, and core beliefs
  • Proficiency with office software, including Microsoft Word, Excel and PowerPoint
  • Strong communication skills
  • Effective time management skills and the ability to meet deadlines
  • Excellent teamwork, interpersonal skills, and friendly disposition
  • Able to give and receive constructive critique
  • Ability to manage multiple projects simultaneously
  • Strong work ethic and an attitude to solve problems and manage situations quickly and effectively

Education & Experience

  • Bachelors degree in Marketing or related field preferred
  • Two years of experience in direct response or email marketing role preffered
  • Understanding of email metrics, digital analytics, and ability to generate, analyze and interpret data.

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